Brand Identity

Visualizing your brand story

Branding Identity services in Colorado Springs
Brand Identity Design
Branding Identity services in Colorado Springs
Brand Identity Design

Your brand identity is the visual look and feel your customers will experience through each customer journey touchpoint. We'll dive deep into understanding your brand and the current landscape. This service includes a detailed brand strategy, crafting the perfect primary logo, supporting logos, color palettes, typography, and stunning supportive visual elements. Finally, we organize everything into a beautiful brand book showcase your brand’s visual story.

What's Included

  • Client Homework: We'll ask you to fill out an in depth brand questionnaire to get started and help us understand your business, audience, competition, and goals.
  • Discovery Call: After you've completed your homework, we'll review it and schedule a Discovery Call with you. Here we’ll hop on a call to review everything, brainstorm ideas on Pinterest, and go over any final questions before moving forward.
  • Brand Strategy: The brand strategy is an in depth guide to understand your brand foundations, audience, competition, messaging, and visual direction. This is a good checkpoint to make sure we are aligned before heading into designing your brand concept.
  • Brand Concept: The brand concept is a multi page PDF that will go over your new brand identity. This includes your primary logo, supporting logos, color palettes, typography, visual elements, mock ups, and mood board.
  • Refinements: We'll handle any refinements before final sign off.
  • Brand Assets: We'll package all of your brand assets for you to use moving forward. This will include your all your brand assets in various formats for web and print.
  • Brand Book: We'll create a beautiful brand book with guidelines on how to use your new brand out in the wild.

Is This Service Right For Me?

This service is perfect for you if...

  • Your current branding isn't resonating with your audience.
  • You are looking to refresh or pivot your current brand offerings.
The Process

We've made the process easy for you.

Submit an Inquiry

If you're interested in working together on your project, please fill out the inquiry form on the contact page. If we think it's a good fit, we'll send over a link for you to schedule an initial call so I can go over our process as well as answer any questions you may have.


After we've had our initial chat to better understand goals and processes, we'll send over a tailored estimate for your review. We'll also send you a project timeline to give you a birds eye view into the proposed schedule of your project.

Getting Started

If the stars align, we'll begin onboarding you as a new client! Well send over a contract through our CRM, Honeybook for you to review and sign. Along with the contract we'll send over an invoice for your projects first payment. We'll also get you set up with with Notion, our project management system.

Client Homework

Your first assignment! This client homework will involve filling out an in depth brand questionnaire as well as scheduling a discovery call with us once you've submitted the brand questionnaire. On our discovery call we'll review your brand questionnaire as well as start on a fun collaborative pinterest board to spark creative ideas to help kick off the design.

Brand Strategy

After we've reviewed your homework, we'll get started on the brand strategy. We'll take everything we went over during our discovery call and review your pinterest board to craft a strategy that resonates with your brand and audience. We'll present the brand strategy and ask you to provide feedback after reviewing the presentation.

Brand Concept

After any refinements to the brand strategy, we'll being the brand development. This will include designing your primary logo, supporting logos, selecting color palettes and typography, as well as designing or sourcing visual elements for your branding. We'll present the brand concept and ask you to provide feedback after reviewing the presentation.

Last Steps

After any refinements to the brand concept, we'll create a beautiful brand book with guidelines on how to use your new brand out in the wild. We'll also deliver all logos and brand assets electronically.

Recent Brand Identity Design Projects

Take a peek at our latest brand identity and web design projects.

Frequently Asked Questions

Do you offer payment plans?

Yes! For the Brand Identity service we ask for a 50% non-refundable deposit at the time of booking. This secures your spot for the next available start date. The remaining 50% is due upon project completion.

For the Website Design & Development service, we ask for a 33% non-refundable deposit at the time of booking. This secures your spot for the next available start date. The remaining payments are due at the end of the design phase, and at the end of the development phase.

When booking both the Branding Identity service and the Website Design & Development service, we bundle this at a discounted rate. We ask for a 25% deposit at the time of booking. This secures your spot for the next available start date. The remaining payments are split evenly over the course of your project.

What is the investment for my project?

Each client and project is unique, so we custom quote every single project to accommodate each clients individual needs. Your project estimate will be very transparent about pricing and any additional billable hours that may be needed. Most single service projects fall into the $3-8k range while projects with multiple services fall between $9-12k.

What platforms do you use for website development?

WordPress is our go to platform of choice due to it's versatility and flexibility. For E-Commerce websites, we build on Shopify or Wordpress + WooCommerce.

When can we start?

To get started, please submit an inquiry through our contact page. We'll review your inquiry and reach out to you if we think it's a good fit and give you an estimate on when we think we'll be able to start working together. If the timeline works for you, we'll send over an estimate. We can get started when the first deposit payment is made.

What do you need before we get started?

Depending on the project, we'll assign you some homework. This can include completing a brand questionnaire, creating a Pinterest inspiration board, granting me access to hosting or domain accounts, and/or gathering copy for your web pages.

How long will it take?

Project timeline estimates are listed on each service page. Depending on the service, this can be anywhere from 4 weeks to 14 weeks. Project timelines are also dependant on prompt client homework delivery and feedback.

Who will I be working with?

For the services offered at Loba Design Studio, you'll be working with just me, Mel. I'll be your main point of contact and be the sole creative working on your project from day one. For other services such as copywriting and marketing, I've established relationships with some great people over the years. Feel free to reach out for references if you are seeking additional services outside of what Loba Design Studio offers.

Is anything not included in your pricing?

Certain desktop & web font licenses, website hosting, domain purchase fees, and third-party plugins are not included in my pricing. Not all projects will wind up incurring these additional costs, and we'll always be up front and transparent about any additional license costs.

I just need a logo, is that possible?

We take a holistic approach to branding, which means we don't create one off logos. Our Brand Identity Design service is a cohesive visual package that is paired with logo variations, typography, color palettes, and other visual elements to help tell your brands full story.

What if I already a logo but need a website?

If you have a full brand identity complete with brand guidelines, we are happy to design and build your custom website. However if you only have a logo, and maybe some loose branding, we will add a visual direction phase to your web design project. This will create a solid foundation for the design of your new website without going through the full Brand Identity process, however the visual direction will only include color palettes and typography choices.

How will we communicate during the project?

Communication will be handled in a few different ways. We use Notion for project management and that's where you'll be assigned client homework and can see a high level overview of tasks related to your project. We use Honeybook to send contracts and approvals, Figma for prototype review, and Zoom for calls.

How much does hosting cost?

There are many different hosting providers out there with various costs. The great thing about Wordpress is that it's free out of the box, but you will need to purchase hosting for your site. For Wordpress Hosting we recommend Flywheel or WP Engine. If you're looking for a more eco friendly option, we love Kualo (it's what we host with!).

Do you offer discounts?

Yes! When booking multiple services, we bundle them at a discounted price.

Once a year we also donate a Web Design project for one non profit organization because we believe in giving back to the communities doing great work. Interested in learning more? Please submit a request here.

Let's Make Magic!

Take your brand to the next level.