P.F. Flyers

P.F. Flyers has been making sneakers since 1937. Not many brands carry that kind of history. We’ve been working alongside their team for going on four years, across digital experience and brand collateral.

Our engagement started with a full custom Shopify rebuild. Like a lot of heritage brands, their digital presence wasn’t keeping up with the brand itself. Outdated experience, performance issues, a site that wasn’t doing the product justice. We rebuilt it from scratch, with the same attention to UX, content hierarchy, and product discovery that a footwear brand competing in that space requires.

From there the relationship grew. What started as a web project expanded into something broader. We’ve been present through multiple chapters of the brand, showing up differently depending on what the season calls for. Campaign work, print, trade shows, the site itself. It keeps evolving.

A nearly century old brand, an ongoing partnership, and a body of work that spans nearly four years of seasons, campaigns, and launches. That kind of history together shows up in the work. It gets richer, more considered, and more effective the longer you’re in it.